With all of the potential for scams concerning loose diamonds, buying diamonds online almost seems unthinkable! However, you actually can purchase diamonds online, without any problems – as long as you are careful.
First, think about your reasons for wanting to purchase the diamond online, as opposed to making a purchase from a local jewelry store. The most common reason is price. Due to low overhead costs, online jewelers and wholesalers are able to offer lower prices. However, you must be careful – sometimes a price that is too low is a sure indication of a scam.
One of the best things about purchasing online is the unlimited selection. When shopping offline, you are limited to the selection in the stores in your general area. There are no limits online. Be very careful when you decide to fork over all that cash to someone who you just met!
Before shopping, learn as much as you can about diamonds – especially cut, color, clarity and carat weights. When you are knowledgeable about diamonds, it will be harder for a con artist to rip you off. Once you know more about diamonds, you will be ready to start shopping.
Take your time. It’s not a good idea to purchase the first diamond you see. Instead, look for similar diamonds on sale. Finding the lowest prices would have to be done while doing some comparison shopping. Once you have found the lowest price, start doing your investigation. You know about blue diamonds, you’ve found a diamond that you love, and you’ve found the lowest price – but you are still quite a ways away from actually purchasing that diamond!
Ask about the seller’s credentials, such as professional jewelry associations that they belong to. View and print the seller’s return, refund, and upgrade policies. Also inquire about additional services, such as settings and mountings, sizing, and free shipping. Do a search for customer reviews on this particular company around the Internet. The BBB Online is a great source to verify if there have been any complaints.
Independent laboratories such as HRD, GIA, AGS, and EGL are great sources when asking for a diamond report. You should see this before making a purchase. Finally, use a reputable escrow service for high dollar diamonds – preferably one that will have the diamond appraised while it is in their possession. The seller sends the diamond to the escrow service, and you send the money to pay for the diamond to the escrow service. The escrow service has the diamond appraised, sends the diamond to you, and sends the money to the seller. This is the surest way to protect yourself…again, make sure that you use a reputable escrow service!